Ad Discrepancy: The Hidden Risk to Your Ad Income

Often overlooked, ad discrepancies can silently siphon potential revenue and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they occur, and the way to mitigate their impact. Understanding Ad Discrepancy Ad discrepancy refers to the difference between the number of impressions, clicks, or revenue reported […]