Ad Discrepancy: The Hidden Risk to Your Ad Income

Typically overlooked, ad discrepancies can silently siphon potential income and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they happen, and how to mitigate their impact. Understanding Ad Discrepancy Ad discrepancy refers back to the distinction between the number of impressions, clicks, or income reported […]