Ad Discrepancy: The Hidden Menace to Your Ad Revenue
Often overlooked, ad discrepancies can silently siphon potential revenue and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they occur, and the best way to mitigate their impact. Understanding Ad Discrepancy Ad discrepancy refers to the distinction between the number of impressions, clicks, or income […]
Ad Discrepancy: The Hidden Risk to Your Ad Income
Usually overlooked, ad discrepancies can silently siphon potential revenue and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they occur, and the best way to mitigate their impact. Understanding Ad Discrepancy Ad discrepancy refers back to the distinction between the number of impressions, clicks, or […]