What is Ad Discrepancy? Causes and Options Defined
Ad discrepancy is a standard challenge in digital advertising that refers to the mismatch between the metrics reported by different platforms involved in an advertising campaign. For instance, the impressions, clicks, or conversions reported by an advertiser’s platform might not align with the numbers shown in the writer’s or third-party tracking tools. These inconsistencies can […]
Ad Discrepancy: The Hidden Risk to Your Ad Income
Usually overlooked, ad discrepancies can silently siphon potential income and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they happen, and the right way to mitigate their impact. Understanding Ad Discrepancy Ad discrepancy refers to the difference between the number of impressions, clicks, or income […]